1.) What does self-serve mean?

Our tools enable an advertiser to come to your site, click an 'Advertise Here' link and 5 minutes later, have an advertisement live on the site. But it goes deeper than that. Self-serve systems move the transaction into a transparent space where the advertiser can see exactly where they want their ad to appear and can then make that happen on their own. It's empowering.

2.) What's 'publisher assist'?

Self-serve doesn't mean you have to be left out of the equation. The system is also easy to use in a 'publisher assist' model where you provide service to get the advertiser's message up and running on the site and then hand over account controls so they can make adjustments and updates on their own. The goal of InstiAds is to make your time as a publisher more productive and keep your advertising service strength at full power.